CoverSolo
The Real Estate CRM Built Around Agent Behaviour
01 · The ProblemMobile agents.
Desktop software.
In Dubai, every listing requires three documents to legally list a property for rent or sale. A verified Emirates ID, Title Deed and compliant Form A.
- Calling leads
- Messaging clients
- Conducting viewings
- Winning listings
- Negotiating deals
- CRM adoption is poor
- Data becomes inaccurate
- Managers lack visibility
- Revenue opportunities are missed
Agents spend 50–90% of their working day away from a desk, yet mobile CRM adoption remains close to zero.
02 · Industry ValidationThe industry is mobile.
CRMs are not.
From interviewing 50+ brokerage leaders and owners.
"Agents put false information into the CRM to stop their lead being stolen."
"Even a 1% increase in sales would make changing CRM worth it."
Brokerage leaders report mobile CRM adoption close to zero due to poor usability, limited functionality, desktop-first workflows.Agents are mobile. CRMs are not. Solo closes the gap.
03 · The InsightAgents work in conversations.
CRMs work in forms.
Traditional CRMs require agents to convert conversations into structured data manually. Solo does the opposite.
Agents work naturally.
Solo creates the record.
04 · Built For MobileThe device agents
actually use.
Solo is designed mobile-first. The screen agents already have in their pocket, between every call and every viewing.
05 · The SolutionA mobile-first CRM powered
by workflow intelligence.
- 1Agent uploads Emirates ID, Title Deed, Form A
- 2AI extracts owner, property, title deed, compliance
- 3Listing created automatically
No manual data entry required.
- 1Lead arrives · Agent calls
- 2Agent records voice note
- 3AI transcribes → stage updated
- 4Viewing scheduled · Calendar updated
- 5Reminders at 24h, 4h, 15m
- 6Workflow triggered · Manager visibility
No forms. No duplicate work. Agents simply work.
06 · Why NowThree technologies
have converged.
For the first time, real-world activity can automatically generate CRM records.
07 · ProductFrom conversation
to CRM, automatically.
08 · Documents Are Data10–20 minutes →
under 60 seconds.
- Owner details
- Unit details
- Building details
- Community details
- Title deed
- Emirates ID
09 · Why Solo WinsA category shift,
line by line.
10 · Competitive EdgeCRMs compete on features.
Solo competes on adoption.
11 · Cost ComparisonOne platform.
One price.
Example · 30-Agent Brokerage · 24-Month Contract
- CRM Vendor
- HR Vendor
- Gamification Vendor
- Migration Consultant
- Multiple Support Teams
- Multiple Contracts
- Multiple Integrations
- * HR pricing based on a leading mainstream HR platform suitable for SME brokerages.
- ** Gamification pricing based on one of the most affordable mainstream providers currently available.
- Competitor HR and gamification costs are paid to separate third-party vendors and require separate contracts, support teams and integrations.
- Solo provides CRM, HR and Gamification through a single platform, a single commercial relationship and a dedicated Relationship Manager.
- Pricing shown is illustrative and may vary based on provider, implementation requirements, contract terms and user numbers.
12 · MarketDubai first.
The world next.
SME brokerages, 10–50 agents — the majority of Dubai firms, with the greatest pain in adoption, data quality and change management.
2.5% penetration = 240 brokerages, 6,000 users — our Year 3 target.
13 · Business ModelOne platform.
Many workflows.
One platform. One login. One vendor. One source of truth.
14 · The RoadmapFrom CRM to the
brokerage operating system.
Advanced people intelligence powered by AI.
- Performance forecasting
- Staff retention analysis
- Recruitment pipeline management
- Absence trend analysis
- AI coaching recommendations
- Team performance insights
An intelligence layer across the whole brokerage.
- AI Brokerage Assistant
- AI Reporting
- AI Performance Insights
- AI Forecasting
- AI Management Summaries
- AI Coaching Recommendations
Every module deepens the moat. The brokerage runs on Solo.
15 · AdoptionMost CRM companies sell software.
Solo delivers outcomes.
- Sales Team↓
- Implementation Team↓
- Support Team↓
- Technical Team↓
- Customer Success Team
- Acquires the customer
- Oversees migration
- Trains the team
- Conducts monthly onsite visits
- Drives adoption
- Introduces new modules
Customer success isn't a department. It's the product.
16 · ExpansionLand with CRM.
Expand with everything else.
Each additional module increases lifetime value without increasing acquisition cost.
17 · ForecastCompounding scale
over three years.
Forecast excludes: HR · Recruitment · Compliance · Commission · AI+ · Payroll · Developer Solutions.
18 · UpsideWith 50% uptake on
Gamification & HR.
Assumes 50% of users upgrade to the Full Solo tier (Gamification + HR). Excludes Mortgage, Conveyancing, Compliance, Commission, AI+, Payroll & Developer Solutions.
19 · FinancialsFrom launch
to category leader.
20 · TrajectoryFrom $1.25M
to global category leader.
- High-margin SaaS revenue
- RM-led acquisition
- Dedicated migration specialist
- Module expansion
- Expansion revenue without CAC
- Single workflow engine, multiple products
21 · TeamBuilt by operators
who lived the problem.
4+ years in Dubai real estate. Deep operational leadership and direct access to the target customer base.
8+ years in luxury and ultra-luxury sales. Business development, acquisition and client relationship expertise.
Workflow specialist with experience at Morgan Stanley and St. James's Place. System architecture and operational scalability.
The founders have lived the problem from every angle — agent, team leader, brokerage owner, operations manager, system designer.
22 · Use of FundsCapital, deployed
with discipline.
- Product launch
- Technology team
- First 120 brokerages
- 3,000 users
- Year 2 break-even
- GCC readiness
$1.25M in → ≈ $3.19M revenue and ≈ $1.71M ARR by Year 3.
23 · The OpportunityReal estate doesn't have a
CRM problem.
It has an adoption problem.
Solo eliminates CRM administration by converting real-world activity into structured data automatically. Agents work naturally. Managers gain visibility. Revenue increases.